| 0 comments ]

provided a detailed background of the still-evolving quote-to-order (Q2O) space, including historical examples to show why the market is increasingly demand driven. Part one summed up by making general observations as to how Q2O software solution vendors have addressed the market, and about the additional features and functionalities they will need to incorporate as demand shifts.

Now it's time to take a look at one of those high-flying "newcomer" providers: enter BigMachines, Inc. (www.bigmachines.com), a rapidly growing company founded in 1999, and with North American headquarters (HQ) in Chicago, Illinois (US), and European HQ in Frankfurt, Germany. The vendor also offers global customer support and hosting operations with a technology center in San Mateo, California (US), a West Coast data center in San Francisco, California (US), an East Coast data center in Sterling, Virginia (US), and an Asian research and development (R&D) center in Hyderabad, India.

According to the BigMachines Web site and associated press releases, the vendor is a provider of on-demand configurator, quoting, and proposal software and associated professional services. Its clients are in the high tech, industrial equipment, medical instruments, and software and services industries. The company's solutions help its clients' sales teams and channels to streamline their selling processes from customer inquiry-to-order. The BigMachines solution digitizes complex selling processes and captures an organization's tribal knowledge. By doing so, it provides online product selection, configurator, quoting, and ordering capabilities for new products and aftermarket parts, and streamlines configuration, pricing, quoting, proposal generation, and order management. BigMachines' rapidly growing customer base of over 100 corporations includes global leaders such as Kodak GCG, Siemens, Ingersoll Rand, and NTT Communications, as well as innovative growth companies such as ShoreTel and Aruba Networks.

Getting Cozy with Customer Relationship Management (CRM) Powers

BigMachines' Lean Front-end (LFE) solution provides reporting capabilities that help analyze sales activities, and integrates to existing enterprise resource planning (ERP), computer-aided drawing (CAD), and CRM systems, including those from Salesforce.com, Oracle CRM OnDemand, Oracle, and SAP.

For Salesforce.com and Oracle CRM OnDemand customers, BigMachines offers two different product editions: SPP (standing for selection, pricing, proposal) and CPP (standing for configuration, pricing, proposal). The SPP is an entry-level solution that does not include the configurator module. Both solutions enable users to streamline their entire Q2O processes, all within the familiar Salesforce.com CRM interface.

The CPP and SPP product pricing capability includes BigMachines' certified and packaged integration to these two CRM products above. The vendor also offers Professional and Enterprise editions which have different price points, minimum numbers of users, bundles of other BigMachines modules, and other add-on original equipment manufacturer (OEM) software. All of these product editions are part of the umbrella BigMachines solution.

For instance, as noted in a BNET article from 2006, BigMachines'

SPP solution extends Salesforce.com's functionality to enable users to generate rich and accurate proposals. SPP users can quickly select the right products to quote to the customer by searching for products using multiple search criteria, including descriptions, part or stock-keeping unit (SKU) numbers, product families, price lists, and other custom fields. Users can add the selected product(s) to a quote with one click, and the quote is automatically populated with address and customer data from the related Salesforce Accounts and Contacts tabs. Quote and revision numbers are also generated automatically and all changes are tracked.

The article goes on to say that

[r]ich proposal packages can be generated in Adobe (.pdf) or Microsoft Word (.rtf) formats, and include cover letters, product descriptions for each line item, pictures, graphs, drawings, marketing collateral, and terms and conditions. All relevant proposal data is automatically populated back to the Salesforce Opportunity… [ensuring] up-to-date pipeline data and [eliminating] manual data re-entry. Quotes can be converted to orders with one click and submitted electronically to the business system via BigMachines Integration.

According to Big Machines, more than half of its customers are "the result of a 2005 certification agreement forged between the two companies," and SPP and CPP have since been available through the Salesforce.com AppExchange marketplace of on-demand applications.

Mid-2007, BigMachines announced the general availability of BigMachines CPP for Salesforce PRM (standing for partner relationship management), a best-of-breed application designed to help companies manage quotes and generate accurate forecasts across multiple sales channels. BigMachines' CPP application is now fully integrated with Salesforce.com's on-demand PRM solution. BigMachines CPP for PRM extends Salesforce PRM by empowering channel partners to more quickly and accurately configure solutions, generate their own quotations, and sell products more easily and quickly, while capturing channel quoting activity with direct integration to the Opportunities, Reports, and Forecasts tabs in Salesforce.com.

BigMachines CPP for PRM also integrates a slew of new features to improve the sales process for channel partners.

In 2006, BigMachines announced in a press release that the integration between its on-demand LFE solution and Oracle's Siebel CRM On Demand was "successfully validated" by Oracle. At the same time, BigMachines also became a Certified Partner in the Oracle PartnerNetwork (OPN). As mentioned above, BigMachines' offerings help enable sales teams "to configure complex products, manage complex pricing and up-sell options, create quotes and proposals, and send error-free orders to ERP systems or order entry personnel." As for Oracle, "its multi-channel offerings allow organizations to manage and coordinate all customer interactions across the Web, contact center, field sales/service force, branch/retail network, and indirect and partner distribution channels."

The same press release adds that

[t]he integration of BigMachines with Siebel [Oracle] CRM On Demand allows users to populate quotes and orders directly with Siebel [Oracle] CRM customer contact data, and then link detailed quote and order information directly to CRM opportunities. This helps reduce manual data entry across multiple systems, and provides an integrated view of sales wins and losses across customers, accounts, and opportunities.

[BigMachines' solution] can be configured to customer needs using on-demand or on-premise platforms, and can integrate with Siebel [Oracle]CRM On Demand or on-premise as needed.


0 comments

Post a Comment